Improve Quality of Market Research Data Using Human-in-the-Loop AI

AI is revolutionizing many industries, and market research is no exception. However, very few organizations implement it to its best potential. More often, it is pitched as a substitution for human intelligence-substituting autonomous systems for complex workflows. Our experience has suggested a different approach-good AI systems do not intend to substitute expert human operators; they

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2024 Most Valuable Global Brands compiled by Research4Insights

In 2024, the Total Value of Research4insights Global Top 100 Most Valuable Brands has increased by 20 %. What factors influence these brands’ success ? For marketers, brand value and valuation are crucial since they quantify the effect of brand development and offer direction for future expansion. Since it evaluates how brands affect business performance

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