AI is revolutionizing many industries, and market research is no exception. However, very few organizations implement it to its best potential. More often, it is pitched as a substitution for human intelligence-substituting autonomous systems for complex workflows. Our experience has suggested a different approach-good AI systems do not intend to substitute expert human operators; they
In a complex weave of the present-day market, discerning various threads of consumer inclination and competitive dynamics of markets is not merely a boon but is, indeed, an undeniable necessity. At Research4Insights, it is our belief that the heart of insightful decision-making rests in the art and science of market research. Research must not be
“Usage and attitudes studies” are a kind of market research that investigates customers’ attitudes and beliefs about a product or service . Usually, a company’s marketing, product development, and market research teams are in charge of carrying out usage and attitude surveys. These groups are in charge of obtaining information, evaluating the findings, and recommending
he days of time-consuming and high-cost quantitative research are long over. Today, we have the ability to run tests at high-volumes using automated platforms to collect the data brands need to make decisions at the fast pace they require. While this allows consumer data to get into the hands of businesses much faster and more cost-effectively,
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