Each day, market research techniques change and improve, as do consumer mindsets and attention spans. With these advancements come further insights leading to better marketing strategies for your organization. In this blog, we’ll discuss the online e-message system and how they aid in gathering vital information about your target audience.
That said, it has never been more important for market researchers to know exactly how to get into someone’s head to get the most information with efficiency and effectiveness. Therefore, many companies have turned to digital qualitative research methods to connect with potential end-users quite effectively.
Online discussion boards are essentially a convenience digital alternative to the traditional focus group, and therefore help you collect all the same valuable information, while being more flexible with the time restraints and the involvement of your participants.
The combination of the advantages of in-depth qualitative research and the ease of accessing your audience virtually provides you with a better opportunity to learn about your potential consumers. You will thus be able to develop more strategic thinking from the improvements we shall have always been able to receive through real-time information updates.
Some of the basics of this category of digital qualitative research will be explained in advance of framing your research strategies. We will cover:
- How to use online e-message System in market research
- Top benefits of using online e-message System
- How Research4Insights can help
Uses for Online e-message System in Market Research
Online e-message System is like a bulletin board, which allows individuals to discuss amongst themselves or with the company. These boards are incredibly flexible; they can fit into any phase of your research plan and form an invaluable asset for your research strategies.
Digital e-message System: It’s a way to shall we say,
- Test early design concepts.
- These also include comparing and contrasting different ad/website mockups.
- Surveys using information are also applicable here.
The other end of that research loop is user-testing and survey feedback, where you can review final designs of the ad or website as relayed back to that designer based on the earlier input on early designs.
…or anything in between!
For example, our team here at Research4Insights worked with Healthcare Professionals to find out safer to use alternatives to smoking by digital qualitative research. Through our platform, QualBoard®, the company could engage its audience, test its websites’ mockups, and develop an improved website design presented to a refined research panel.
Much like a typical focus group, you leverage a moderator to guide conversations down the right paths and interject when needed. This helps you get to the most useful information as quickly as possible.
Top Benefits of Using E-message System
There are countless advantages to including online discussion boards in your qualitative research plan. One of the great parts about using these boards is you can gather important information from people in an efficient manner.
Moreover, you’re more likely to have a larger sample of users since they won’t have to go anywhere or plan their day around participating in your research.
In fact, one of the most significant benefits of using online e-message System vs. online focus groups is users are not required to all be present at the same time, which gives them even more freedom, translating into more honest answers from willing participants.
This convenient format allows participants to share all types of content, including texts, photos, videos, audio messages, and more. Plus, boards like QualBoard® are fully customizable, so you can best meet your goals for any given project.
Leverage the Knowledge of Digital Marketing Professionals You Can Trust
Research4Insight employs such sophisticated interactive tools like QualBoard® and QualMeeting to connect businesses to audiences. We wish to make your market research project as easy and uncomplicated as possible so that you can make a reliable plan and execute it with ever-increasing returns into your business.
